designing experiences that help people connect, understand, and feel less alone
Case Studies
Marketing & Brand
Designed the full brand identity for a San Francisco micro-bakery — logo system, stickers, business cards, and packaging. Created social media content including new flavor announcements and digital menus, and shot product photography for Instagram.









Interned at Nora AI (formerly InternGuys) producing content across video, social, and events. Shot and edited a candidate tutorial video for YouTube, designed slide decks and social assets, and hosted a UCR collaboration workshop — reaching both student job-seekers and university audiences.
Edited social media content and captured live footage at concerts and festivals across California. Designed custom merch — a jersey and pashmina — and traveled with the artist to document shows and behind-the-scenes moments.
Designed marketing graphics, product photography, and brand assets. Rebuilt Amazon storefront UI and sent out monthly Mailchimp newsletters, driving a 20% increase in engagement.
Built a client base of 150+ across California over 5 years, averaging 20–30 shoots per year through self-run Instagram marketing and word-of-mouth. Specializing in graduation and portrait photography with additional work in event and concert coverage — and grew a community of fellow photographers along the way.
Served as chapter Historian for UCR's Alpha Phi Omega chapter — designed rush flyers, social media graphics, and event photography and videography. Created rush t-shirt designs for Spring and Fall 2023 and documented chapter life to grow our community presence on Instagram.